SEO is Search Engine Optimization, which has become as Web Positioning. However, as has happened with hundreds of other terms, it is more common to use the term SEO to refer to this marketing technique. As we have explained previously, SEO – which encompasses a series of practices, techniques and actions – aims to position a web page among the first results obtained when performing a search in a search engine. And, therefore, attract all possible traffic to the website, since appearing among the first results will get more people in. With a search engine, we refer to a computer system that searches for stored files and can also be called a search engine. The best known is Google and, normally, all the work of an SEO consultant at Harrisburg SEO Company is focused on a website being on the first result of the first page of Google.
Thus, this system works by searching with keywords or hierarchical trees by topics. Therefore, for that search engine to find your web page among those searches you need an SEO consultant or someone specialized in this technique. SEO by Harrisburg SEO Company is focused on getting organic traffic, which is obtained when conducting a search and has not been paid. That is, it is not an advertisement as it would correspond to the term SEM.
What exactly do you need an SEO consultant for?
Ok, now comes the interesting part. You may wonder, why do I want to be on the first page of Google? The numbers of the searches carried out in Google are not known exactly, but they are exorbitant numbers since it has become the answer to all the unknowns. Do you want an Italian restaurant for dinner this Saturday with your friends and you do not know any? It’s easy and simple. You enter Google and type: “Italian restaurant”. You will not go from the first page and it is very likely that you end up going to dinner at one of the first places. So that your business or your project is in the first positions when looking for a specific category -it is anything from cleaning companies to hair salons- you needs an SEO consultant.
It is also possible that when you read these lines some person comes to your head who at the time told you that SEO was useless or that an SEO consultant at Harrisburg SEO Company was not necessary to grow your business and have more sales unless your target audience does not know how to use a device with Internet. The traffic that gets an SEO campaign is the most reliable and durable you will get, although it requires your time, great effort and a lot of work.
What are the functions of an SEO consultant at Harrisburg SEO Company?
Once you have accepted and understood that an SEO consultant at Harrisburg SEO Company that they can help you and much to improve the benefits of your business or to let many more people know about your project until now hidden in the last pages never visited by the well-known search engine. So, what are the functions and tasks that an SEO consultant will do and what will make him worth a part of my budget?
An SEO consultant at Harrisburg SEO Company is able to establish a strategy to plan what actions will be taken and in what time frame. The consultant must be able to analyze how users arrive at the web page in question. To do this, the expert must analyze the competition, establish what are keywords that interest to my business and set a link building or link building. In addition, the SEO consultant should review this strategy once the project is progressing.
The SEO consultant pays a lot of attention to keywords since search engines do their work with them and users perform their searches by writing them. The consultant must define what keywords work on the website and suggest what other keywords may be beneficial for the results. In turn, the SEO consultant checks that the amount of these keywords is adequate. It is what is called density.
SEO Consultant at Harrisburg SEO Company:
In turn, the SEO consultant ensures that the website is “friendly” with the guidelines and rules that Google imposes on its algorithm -which constantly changes so that the consultant is required to be fully updated-. To achieve this, a series of actions and functions are carried out, such as adjusting the web structure and optimizing the content of the page (the texts must fulfil a series of characteristics). In addition, a web page must be loaded at the speed of light, be able to be seen on any device with Internet access and have a design that attracts and appeals. To a greater or lesser extent, an SEO consultant must be able to meet these requirements of Internet users.
As we pointed out in the first point, the SEO consultant must control the link building or the construction of links to position the web page. This is simple to understand and is that the nature of the Internet is based on this tree system and links that allow you to jump from one web to another. The Internet is a hyperlink. These links are guiding users and are able to upload posts to your website. Why? How many more pages link to yours – as long as they are good websites – you will get a higher category? An SEO consultant also controls the links on your page.
Other tasks of the SEO consultant is check security of the site and not falling virus or actions that provoke them and analyze the results to be obtained through their work and be able to change the strategy if it does not work done. With total security, the SEO consultant carries out another series of tasks, but the ones named are the main actions. Keep in mind that SEO is not magic or witchcraft. Not a miracle either. SEO is not something that gets results in two days. Not in a month. It takes time and involves being patient. However, if a good job is done, the positioning of your website in the search engines will be improved with great speed. So, how to choose an SEO consultant?